Make UTMs blog
Notes and guides for marketers, agencies, and analytics teams running UTM campaigns.
Why You Should Switch from an Excel UTM Builder to a Web Tool
Excel UTM builders seem convenient until campaigns scale. Version conflicts, naming drift, and no validation cause real tracking gaps. A dedicated web tool eliminates all three.
How to Speed Up Tagging with UTM Generator Presets
UTM generator presets lock in your naming conventions once so you build consistent campaign links in seconds. Here is how to set them up properly.
The 7 Best UTM Link Builders for Marketing Teams in 2026
Comparing the top UTM link builders so your marketing team can pick the right tool for consistent campaign tracking and cleaner GA4 reports.
How to Generate UTM Links in Bulk for Large Campaigns
Manually building UTM links at scale is slow and error-prone. Learn how to generate bulk UTM links the right way to protect your attribution data.
What are UTM parameters and how do they work
A plain-English guide to UTM parameters with real campaign examples. Covers utm_source, utm_medium, utm_campaign, utm_term, utm_content, and the most common tagging mistakes.