Make UTMs blog
Notes and guides for marketers, agencies, and analytics teams running UTM campaigns.
How to Generate UTM Links in Bulk for Large Campaigns
Manually building UTM links at scale is slow and error-prone. Learn how to generate bulk UTM links the right way to protect your attribution data.
What are UTM parameters and how do they work
A plain-English guide to UTM parameters with real campaign examples. Covers utm_source, utm_medium, utm_campaign, utm_term, utm_content, and the most common tagging mistakes.